SCORE To Host Free Webinar: “Demystifying the World of Email Marketing''

SCORE To Host Free Webinar: “Demystifying the World of Email Marketing”

DATE: Thursday, January 23, 2025
TIME: 5:30 PM to 7:00 PM EST
LOCATION: Online webinar (Zoom) PRE-REGISTRATION REQUIRED: REGISTER HERE

After registering, you will receive a confirmation with information on how to join the webinar.

SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a free live webinar “Demystifying the World of Email Marketing” with marketing technology expert Julie Accardo. The webinar is designed for beginners, but all experience levels are welcome.


Did you know that the number of email users is projected to climb to 4.9 billion in 2025 generating $20 billion in email marketing revenue? Meet your customers where they are with email marketing! If you are a business owner leaving money on the table by neglecting this low-cost/high-return channel, this webinar is for you.


In this interactive session, we’ll demystify the world of email marketing. You’ll leave with a better understanding of foundational concepts and will feel empowered to pursue this marketing channel like you haven’t before.


During this session, we’ll address the following questions:


· Why should I spend time learning email marketing?

· How do I acquire new email subscribers?

· What types of email messages should I send and how often?

· How do I find an email marketing platform that’s right for me?


About Julie Accardo: Having worked directly with over 200 businesses in the marketing technology space, Julie understands that unique needs and challenges come with each business as they roll out an email marketing strategy. Julie works for Klaviyo, an email and SMS marketing platform, where she currently specializes in creating tactical and strategic education resources to help brands realize their maximum revenue potential.


About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2022, SCORE volunteers shared 4.65 million hours of expertise and advice with their clients, helping people start over 30,000 new businesses, and creating over 82,000 additional non-owner jobs. With 50+ workshops/webinars and special events each year, and advances in remote mentoring tools, SCORE Eastern CT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.


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SCORE Eastern CT PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org / Website: https://www.score.org/easternct.


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Photo Caption: Marketing Technology expert Julie Accardo presents a free live webinar on “Demystifying the World of Email Marketing” on Thursday, January 23, 2025, from 5:30 to 7:00 pm EST. Pre-registration is required.