SCORE To Host NEW Free Webinar: “Leverage the Media Tools You Own”

SCORE To Host NEW Free Webinar: “Leverage the Media Tools You Own”

With support from M&T Bank

DATE: Thursday, June 12, 2025
TIME: 12:00 – 1:30 PM EDT
LOCATION: Online webinar (Zoom)
PRE-REGISTRATION REQUIRED: REGISTER NOW

Registrants will receive a confirmation email with a personal link to join the webinar. Webinar attendees will receive a link to the presentation recording and the presentation PDF. SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a NEW free Small Business webinar with Melissa Tarlton of the award-winning Miranda Creative content team, “Leverage the Media Tools You Own.”

In today’s fast-paced digital world, you don’t need a massive budget or expensive tools to elevate your marketing efforts. The resources you already have, whether it's your website, email database, or even your physical location, are powerful assets that can help you boost your brand’s visibility and engagement. By strategically leveraging these existing tools, you can unlock your marketing potential and see significant results without overspending.

One of the most valuable resources at your disposal is the relationships you’ve already built. In fact, 80% of sales come from just 20% of your existing market, which means nurturing these connections can lead to substantial business growth. In this webinar, we’ll dive into other owned media tools you can utilize, like direct mailers, text messaging lists, and leveraging memberships and sponsorships. These often-overlooked channels can be incredibly effective when used correctly.

By the end of this session, you'll have a clear understanding of how to take full advantage of the tools and assets you already own to craft a marketing strategy that feels both personalized and powerful – whether it’s customizing your messaging through email, using signage to stand out, or building deeper relationships with your existing customers. It's time to work smarter, not harder, and turn what you already own into your most effective marketing assets.

With 20+ years leading marketing in pharma, hospitality, and entertainment, Melissa Tarlton excels at managing key client relationships in dynamic environments. At Miranda Creative, she drives project success through meticulous planning, on-time delivery, proactive problem-solving, and team leadership. Her background includes owning an event production company (10+ years) and managing

PR/digital content for the Mohegan Tribe and Mohegan Sun. Melissa holds an MBA (University of New Haven) and certifications in project management and design.

Since 1856, webinar supporter M&T Bank has provided banking, insurance, investments, mortgage and commercial financial services through more than 700 domestic branches across the Northeastern U.S. M&T works with local businesses to offer responsible lending options, always thoughtful and transparent with their shareholders' capital. They listen and work together to provide solutions to meet their clients' needs. Whether you have a large or small business, M&T offers services that complement your business banking accounts. Learn more at https://www.mtb.com/.

About SCORE: SCORE,® a resource partner of the U.S. Small Business Administration (SBA) is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 17 million entrepreneurs start, grow or successfully exit a business. SCORE’s 10,000 volunteer business experts provide free mentoring, resources, and educational services to clients in all 50 U.S. states and territories. In 2023 alone, SCORE helped launch 31,167 new businesses and create 152,115 new jobs, including 120,948 non-owner jobs. With 50+ webinars and special events each year, and advances in remote mentoring tools, SCORE Eastern CT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.

Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: https://www.score.org/page/volunteer-score.

###

SCORE Eastern CT: PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org Website: https://www.score.org/easternct

Photo Caption: Melissa Tarlton of Miranda Creative presents a new free webinar for SCORE, “Leverage the Media Tools You Own" on Thursday, June 12, 2025, from 12:00 – 1:30 PM EDT, via Zoom. Pre-registration is required to join the webinar. Support is provided by M&T Bank.