SCORE To Host New Webinar 9/19/24: ''Digital 101: Bridging the Gap from Digital Novice to Digital Natural''

SCORE To Host NEW Free Webinar on “Digital 101: Bridging the Gap from Digital Novice to Digital Natural” Sponsored by Essex Savings Bank

DATE: Thursday, September 19, 2024

TIME: 12:00 – 1:30 PM EDT

LOCATION: Online webinar (Zoom) PRE-REGISTRATION REQUIRED: REGISTER NOW

After registering, you will receive a confirmation with information on how to join the webinar.

SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a NEW free Small Business webinar, “Digital 101: Bridging the Gap from Digital Novice to Digital Natural.”

Feeling lost in the labyrinth of digital marketing? Struggling to decipher jargon like “KPIs” and “geofencing”? Fear not, digital apprentice! This webinar is your fast track to online mastery, with a crash course on several key areas followed by a Q&A session with expert Greg Boyd of the Miranda Creative content team.

Attendees will:

· Gain tools to build a powerful dashboard that puts all your campaign insights at your fingertips. Track performance, identify trends, and make data-driven decisions with ease.

· Learn to identify the key performance indicators that truly reflect your campaign’s success.

· Demystify terms like impressions, clicks, and conversions, empowering you to measure what matters most.

· Discover the magic of geofencing and how to reach customers within specific geographic areas.

· Learn how to allocate your resources effectively, set realistic budgets, and plan your media spend for maximum impact.

Stop feeling overwhelmed and start feeling empowered! The future is digital, and your success awaits.

Director of Digital Media Greg Boyd is a talented professional who brings 20 years of intensive experience and a breadth of digital knowledge to Miranda Creative. Greg leads Miranda Creative’s social and digital marketing team in delivering strategy and tactics to achieve optimal outcomes for clients while remaining focused on bottom-line success. Greg has brought digital advertising solutions, paid and organic social, search engine optimization (SEO), and content strategy to the list of services provided by MC. Before joining Miranda Creative, Greg relocated to Norwich from New York to join Mohegan Sun to re-platform their web presence. He later spent over a decade at Waterford Hotel Group, working directly with the largest brands in hospitality. Greg has a unique ability to develop and strategically deploy content across multiple channels — digital advertising, email, social media, and web.

Webinar Sponsor Essex Savings Bank is a FDIC insured, state chartered, mutual savings bank established in 1851. The Bank serves the Connecticut River Valley and shoreline with six offices in Essex (2), Chester, Madison, Old Lyme, and Old Saybrook providing a full complement of personal and business banking. Financial, estate, insurance, and retirement planning are offered throughout the state by the Bank’s Trust Division, Essex Trust, and wholly-owned subsidiary, Essex Financial Services, Inc., a Registered Investment Advisor. For more information go to https://essexsavings.com/.

About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2022, SCORE volunteers shared 4.65 million hours of expertise and advice with their clients, helping people start over 30,000 new businesses, and creating over 82,000 additional non-owner jobs. With 50+ workshops/webinars and special events each year, and advances in remote mentoring tools, SCORE Eastern CT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.

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SCORE Eastern CT: PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org Website: https://www.score.org/easternct

Photo Caption: Greg Boyd, Director of Digital Media at Miranda Creative, presents a new free SCORE webinar, "Digital 101: Bridging the Gap from Digital Novice to Digital Natural" on Thursday, September 19, 2024, from 12:00 – 1:30 PM, via Zoom. Pre-registration is required to join the webinar. Sponsored by Essex Savings Bank.